RESPONSIBLITY

Since the brands inception we have considered our impact on the climate, and the people who make our clothes. By exercising respect for our environment and production partners, we believe we can be a more conscious business. Whether this is through our carbon positive workforce, reforestation programs or collaboration with suppliers that champion women’s empowerment, we strive to respect our planet and community.

CIRCULARITY

We believe in protecting our natural world as best we can, to do this we need to take ownership of the entire lifecycle of the garments we produce. Put simply, we are responsible for the products we produce its creation and end use. We have embraced circular design principles - with an emphasis on recyclability, low impact practices and utilising regenerative organic and recycled materials - making steps towards a more circular future.

ARTISANAL

An integral part of out the brand is celebrating old world craftsmanship & artisans. Each collection we partner with artisans and embrace traditional techniques that have been passed from one artist to the next, over many generations. We are proud of our work with a diverse range of highly skilled crafts people from India, China and Africa.

Throughout all aspects of the business, we continue to improve to create collections that supports artisanal communities, as well as ensuring our climate, planet and producers are at the forefront of every decision.

• 70% of our materials are made from preferred materials.
• 50% of our cotton range is made from organic fibres.
• 93% of our synthetic fibres is made from recycled materials.
• 89% of our collections have been made from mono materials.
• 75% of our materials are made from low impact fibres.*
• 100% of our viscose is responsibly sourced.
• Published our Forest policy showing our commitment to protecting the worlds forests.

TRACEABILITY

• 100% visibility of our Tier 1 suppliers
• 100% visibility of Tier 2 suppliers (Fabric mills, dye and print houses)
• 80% of our Tier 1 suppliers are in China; 13% in India 7% in Kenya.
  
  

SOCIAL COMPLIANCE

• 100% of Tier 1 suppliers are signatories to our Ethical Sourcing Policy and Code of Conduct
• 100% of our Tier 1 suppliers (Garment manufacturers) have completed a social audit. ( SA 8000, SMETA, WRAP )
• 69% of our suppliers have been audited using the SMETA pillar 2 and 4 framework.
• 31% have been audited using the BSCI appraisal.

DYES AND INKS

• 100% of our printing is digital print, we opt for this technique as it uses far less water, waste and chemicals than conventional screen-printing and other print techniques.
• 100% of our materials are certified by OEKO- CERTIFIED standard 100, this means they have been tested for known harmful chemicals for human health.
• 100% of our dyes and inks are free from nasty plastic and toxic PFOA’s.

PACKAGING AND LABELS

• 100% of our packaging and swing tags have been made from recycled, renewable or compostable resources.
• 100% of our swing tags and made using FSC mixed recycled paper.
• 100% of our care labels are made using recycled polyester.

As you shop our site, you will notice we have highlighted key values that apply to each garment.

• Organic Materials – For a garment to meet this value, a minimum of 50% of the fabric must contain organic fibre and supporting documents must verify this claim.
• Recycled Materials – For a garment to meet this value, a minimum of 50% of the fabric must contain recycled fibre and supporting documents must verify this claim.
• Responsible Sourcing - For a garment meet to this value, a minimum of 50% of the fabric must contain responsibly sourced viscose, that reduces the risk of illegal logging of old growth and endangered forests or contacts a minimum of 50% Wool sourced from Responsible Wool Standard supplier, prioritising the welfare of the sheep. Supporting documents must verify this claim.
• Reduced Impact – For a garment to meet this value, a minimum of 50% of the fabric must meet our preferred materials guideline. These materials have a reduced impact on the environment than conventional fibres. These fibres include Linen and Hemp.
• Artisanal – For a garment to meet this value, it must feature the traditional handmade craftsmanship.